Information is out there everywhere you look! We all absorb information differently. Videos are just one way out of many that we can learn about a product or service we are interested in. While it sometimes feels quicker to simply read over written reviews; there is just an authenticity with video reviews that makes them stand out! Let’s talk about why!
The Five Senses
Head, Shoulders, Knees, and Toes…. Wait….That isn’t right… And many reviews you read over don’t seem right either! How many times do you come across a 5 star review just raving about something that everyone else seems to hate? (It’s not a conspiracy..people do get paid to do this… ) And how often do you notice that many of the 5 star reviews listed beneath the product you are considering are not even about That product?!? How many times have you ordered 2 sizes up (based on many reviews that the item runs small) only to receive an item 8 times too large? It is safe to say that we as humans have learned to take written reviews with a grain of salt. And Pepper.
When you watch a video review, you are not just reading words on a screen and wondering who wrote them. You are usually seeing real people reviewing a real product that is most likely visible in the video. Their expressions are visible while they speak and you can tell if they are actually happy with their product or service. It’s true that some people are good actors, but our eyes are good at picking up on that when we really look! Take this review for example- we just love the body language!
Hearing real people talk about their experience adds an element of relatability. Our ears also have the capacity to pick up genuine tones and fakeness. When we are able to hear what people are saying, and how they say it; it is easy for our brains to decide if they really believe it or not. It’s true that some people are good liars…but our ears are good at picking up on that when we really listen! Especially when we can Also watch them 😉
Here is a good one you can listen to (especially since some of the visual cues are limited 😅 )
Smell, Touch, Taste
Eyes and Ears and Mouth and Nose….errr Technology is not quite so advanced yet that we can smell or touch or taste a product through a screen. 😉 But being able to see and hear about something at the same time does help our brain to fill in the gaps. There are less gaps to fill when we watch a video review than when we simply read a review. This is why a commercial showing a juicy cheeseburger covered in cheese makes us think we can almost taste it! When you read those words, you may have pictured it…but when you watch it, you get to skip a step!
Video Reviews from YOU!
As you can see, there are several things about video reviews that help others learn about our services in a meaningful way! If we have the opportunity to work for you, your feedback is very valuable to us. We appreciate your willingness to be vulnerable for a minute to share your authentic experience with others! Hopefully at the very least, you have a song stuck in your head for the day! Thank you for taking the time to read about video reviews and why they matter!
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